Be Brake Ready Launch
Be Brake Ready Launch
21 December 2018
There are too many serious collisions on the City of London's busy roads, which we are determined to eliminate but we need you to do your part!
The campaign launched on Road Safety Week last year - bubble wrapped pedestrians were helped across the streets to remind pedestrians of their vulnerability and encourage drivers and riders to travel at an appropriate speeds #BeBrakeReady
The campaign gained support from a number of high profile partners including: Alderman Alison Gowman, Victoria Lebrec, Cynthia Barlow from Road Peace, Living Streets, London Fire Brigade, McGee, the Active City Network , Sir John Cass School and 20 is Plenty.
Victoria Lebrec, a cyclist who lost her leg in a collision in 2014 and was saved thanks to pioneering treatment by London’s Air Ambulance, believes that following these four practical steps could help prevent similar tragedies in the Square Mile.
“It is easy to think 'that would never happen to me’, but all it takes is for someone to make one mistake – be they a cyclist, a pedestrian or a driver – and a life can be taken.
“I certainly think the roads would be safer if everyone followed the new road etiquette principles".
Alderman Alison Gowman, Chair of the Active City Network and City of London Corporation representative on the London Road Safety Council said:
"The City of London is home to over 480,000 workers and 9,000 residents, one of London’s busiest areas, yet the numbers of those killed or seriously injured in the Square Mile are among the lowest in the capital.
“This is in part due to a dedicated Road Danger Reduction team, a City-wide 20-mile an hour speed limit, free online resources, workshops and Dr Bike clinics, as well as safety schemes such as at Bank junction and the Aldgate Gyratory for our road users.
“But we can always do more. The City Corporation continues to tirelessly campaign for even safer streets because the effect of a collision reverberates around a community.
“Road safety is everybody’s responsibility. These four principles are easy for all road users to keep in mind, and so we appeal to the public to look around, be aware, be considerate and act with less haste.”