Be Brake Ready Campaign

There are too many serious collisions on the City of London's busy roads, which we are determined to eliminate but we need you to do your part!

This is why the Active City Network and a number of partners are supporting the City of London Corporation's City Etiquette Campaign. It forms part of a wider Be Brake Ready message which encourages riders and drivers to travel at appropriate speed and be ready to stop. #BeBrakeReady.

The City etiquette campaign add to this campaign and sets out four simple principles that everyone who travels in the Square Mile can do to keep us all safe!

  • Look Around
  • Be Aware
  • Be Considerate
  • and travel with Less Haste

These principles are very obvious and for that reason we often forget to do them! So whether you walk, ride, driver or a combination of these - play your part in the Campaign. It could help save lives.

Check out the Video from London Live where campaigners joined forces with safety officials in the City of London to launch the Be Brake Ready Campaign aimed at cutting the number of serious and fatal collisions in the City.

Click on this links to find out more about the City of London Corporation's Be Brake Ready Campaign

Campaign Launch

The campaign launched on Road Safety Week last year - bubble wrapped pedestrians were helped across the streets to remind pedestrians of their vulnerability and encourage drivers and riders to travel at an appropriate speeds #BeBrakeReady

The campaign gained support from a number of high profile partners including: Alderman Alison Gowman, Victoria Lebrec, Cynthia Barlow from Road Peace, Living Streets, London Fire Brigade, McGee, the Active City Network , Sir John Cass School and 20 is Plenty.

You can find out more in the following articles - City Matters, London Road Safety Council, Road Safety Great Britain, Road CC, Living Streets, City of London Corporation and London Live.

Be Brake Ready Campaign
Be Brake Ready Campaign