Cycle Etiquette Campaign
Cycle Etiquette Campaign
20 August 2018
Reminding people riding and driving to ‘Be Brake Ready’. The 'Be Brake Ready' Campaign that launched in Road Safety week 2017. The campaign is based on Road Danger Reduction Principles and aims to encourage proportional responsibility according to potential to cause harm. So, more responsibility or duty of care is given to bigger vehicles that can cause more serious injuries.
Cyclist Etiquette Campaign – reminding people to slow down in this busy environment.
The Traffic In the City 2018 Report recently released by the City of London Corporation provides an overview of the findings from the City of London Traffic Composition Surveys (TCS). These surveys – conducted every two years since 1999 – provide details of the number and types of vehicles using the City’s streets.
What is clear from the report is that Cycling volumes in the City of London, have increased 292 percent since 1999, with an additional 24,000 cycling journeys recorded on count day in 2017.
These counts - taken in October and November – are representative of winter cycling rates and it is likely that now that summer is here, and the good weather is out, many of us have been encouraged to dust down our bicycles and ride to work.
The report shows that the City of London has an even higher density of people walking. Especially across peak times.
This is very positive news, as active travel has a huge number of benefits to our physical and mental health, the city environment, air quality and the economy.
Although the the yearly number of people killed or seriously injured in
collisions is slowly decreasing there is a concern is that the number of collisions involving
pedestrians has been growing, with collisions between people riding and people
walking being one of the top three conflicting pairs between 2012 – 2016 (TfL data for a 5-year period, between 1 January 2012 and 31 December 2016).
The principles of Road Danger Reduction accepts that ‘people make mistakes’ and the reminds us all that the consequence for making a mistake should not be death or life changing injury.
The Mayor of London, has published London’s first ‘Vision Zero’ action plan, which sets out several bold and ambitious plans to eliminate deaths and serious injuries from London’s transport network. Many of the proposals included in the plan are already implemented in the City where we work.
The campaign launched in 2017 and focused on reminding pedestrians of their vulnerability and encouraging drivers to travel at an appropriate speed for this busy environment and be ready to stop. #BeBrakeReady.
The Cycle Etiquette campaign is the second phase, and as cyclists carry more kinetic energy than pedestrians due to their higher velocity, and they are therefore the focus of this campaign.
So, the Message is simple; ride at a speed where you can easily stop and Be Brake Ready!
- Be Aware;
- Be Considerate;
- Look Around;
- and travel with less Haste - #BeBrakeReady
A big part of the job of the Road Dander Reduction and Behaviour Change Team is to engage with the public; you will find them speaking or exhibiting at events, working on campaigns, doing surveys.
If you have road safety concerns you can send them to RDR@cityoflondon.gov.uk and they will try to help.