Be Brake Ready

Lets work together to save lives!

There are numerous collisions on the City of London’s busy streets every year. The Active City Network was formed to bring business in the City together to reduce these and to work together to find ways to improve this.

So when the City of London Corporation launched the Be Brake Ready Campaign, (which sets out four simple principles that everyone who travels in the Square Mile can follow to help stay safe) we were happy to support.

Whether you are usually a driver, cyclist, motorcyclist, a pedestrian, or a combination, remember these four City Etiquette Principles and play your part in our mission to save lives and prevent serious injuries.

  • Look Around
  • Be Aware
  • Be Considerate and
  • Travel with Less Haste


These principles are very obvious and for that reason we often forget to do them! So whether you walk, ride, driver or a combination of these - play your part in the Campaign. It could help save lives.

An Image of people wrapped in bubble wrap being supported by children in High Visibility Vests holding signs. The signs read "Be Brake Ready" to encourage drivers to look our for people walking and riding.

The campaign gained support from a number of high profile partners including: Alderman Alison Gowman, Victoria Lebrec, Cynthia Barlow from Road Peace, Living Streets, London Fire Brigade, McGee, the Active City Network , Sir John Cass School and 20 is Plenty.

Victoria Lebrec, a cyclist who lost her leg in a collision in 2014 believes that following these four practical steps could help prevent similar tragedies in the Square Mile. She said:

“It is easy to think 'that would never happen to me’, but all it takes is for someone to make one mistake – be they a cyclist, a pedestrian or a driver – and a life can be taken.

“I certainly think the roads would be safer if everyone followed the new road etiquette principles".

Alderman Alison Gowman, Chair of the Active City Network and City of London Corporation representative on the London Road Safety Council said:

"The City of London is home to over 480,000 workers and 9,000 residents, one of London’s busiest areas, yet the numbers of those killed or seriously injured in the Square Mile are among the lowest in the capital.

“This is in part due to a dedicated Road Danger Reduction team, a City-wide 20-mile an hour speed limit, free online resources, workshops and Dr Bike clinics, as well as safety schemes such as at Bank junction and the Aldgate Gyratory for our road users.

“But we can always do more. The City Corporation continues to tirelessly campaign for even safer streets because the effect of a collision reverberates around a community.

“Road safety is everybody’s responsibility. These four principles are easy for all road users to keep in mind, and so we appeal to the public to look around, be aware, be considerate and act with less haste.”

You can find out more in the following articles - City Matters, London Road Safety Council, Road CC, Living Streets, City of London Corporation.

Be Brake Ready

Number of collisions resulting in a serious injury or fatality between 2015 and 2017 by mode with their associated trend lines (TFL collision data).

A photograph of bubble wrapped people walking across a junction. The stunt aimed to highlight the vulnerability of people walking compared to people driving vehicles.

Bubble wrapped people walking across a junction aimed to highlight the vulnerability of people walking compared to people driving vehicles.

How can you help as a business?

  • Make safety an important part of your organization's culture
  • Raise Awareness - Support Road Safety Week, Encourage safer active travel and get involved in consultations
  • Encourage leadership teams should be champions of safety - Host an exchanging places at your business
  • Use positive reinforcement - Host a road safety Roadshow or Breakfast, where attendees get a free Dr bike brake check
  • Encourage your employees should feel ownership in the safety process - Ask and use employee feedback
  • Get involved! - Join the network, host and event or workshop!
Be Considerate and always be Brake Ready!
Look out for each other
Take a Breath

Other Campaigns