Travel like you know them

"Alan. Can bench press his best mate Bob. Still needs you to look out for him on the roads. Travel like you know them.  People crossing or waiting to cross have priority at junctions. Check The Highway Code Changes. THINK!" An image showing a male pedestrian checking the road while waiting to cross. The man looks visibly strong.

Overview of The Highway Code Changes

Give priority, leave space and be considerate of others, with every road user still having a responsibility to keep themselves and each other safe.

The new changes include the following:

  • A new hierarchy of road users has been introduced to ensure those who can do the greatest harm have the greatest responsibility to reduce the danger or threat they may pose to others. For example a Heavy Good Vehicle vs a person walking.
  • People crossing, waiting to cross or cycling straight ahead have priority at junctions.
  • When travelling at up to 30mph, leave at least 1.5 metres when overtaking people cycling, and give people more space higher speeds.
  • Pass horse riders and horse-drawn vehicles at speeds under 10 mph and allow at least 2 metres of space.
  • Allow at least 2 metres of space and keep to a low speed when passing people walking on the road.
  • If they’re able to, vehicle users should open their door with the hand furthest from the door so they can see people walking or cycling behind them. This is also known as the Dutch Reach.
  • People may cycle in the centre of the lane or two abreast in certain situations, whilst allowing others to overtake when it is safe for them to do so.

The changes can be viewed on the Department for Transport Website

Campaign Aims

Unfortunately people don’t often see people on the roads and streets, they see cycles, lorries and cars.

But inside or on every one of them is a person –it could be someone's sister, father or your friend.

'Travel like you know them’ aims to help "all road users better understand each other and encourage positive behaviours to ultimately build a more positive and mutually considerate experience that is safer for everyone".

The campaign aims to speaks to everyone who uses the road, with a focus on those who have a greater responsibility to reduce the risk that they may pose to others.

"Gary. Dad-dances like nobody's watching. Cycles in the centre of the lane to be safe and seen. Travel like you know them.  People may cycle in the centre of the lane, allowing others to overtake when safe to do so. Check The Highway Code Changes. THINK!" An image showing a man on a bike with a red jacket and black helmet, riding down a quiet street in the centre of the lane.
"Alan. Can bench press his best mate Bob. Still needs you to look out for him on the roads. Travel like you know them.  People crossing or waiting to cross have priority at junctions. Check The Highway Code Changes. THINK!" An image showing a male pedestrian checking the road while waiting to cross. The man looks visibly strong.

What can you do to help?

Think have developed a suite of assets which covey the core 'Travel like you know them' message while also featuring key behaviours relating to the highway code changes.

Share these with your friends and colleagues and lets all do our bit to keep people safe.

You can down load all the assets and find more details on the on the campaign here.

Don't forget to include Alt text on your social channels!

Stay Safe.

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